Website Design Case Study For Lloyd Philips Nigeria Limited
How We helped Lloyd Philips Nigeria Limited design a custom built website, that allows them to showcase their projects online and look better while bidding for projects.
Company Overview
Lloyd Philips Nigeria Limited provides high quality roofing services to its ever growing clients. The company employs the services of the finest workmen in the industry and specializes in the design, installation, and maintenance of roof carcass as well as roof cover.
Goals & Motivations:
- Improve Credibility: Lloyd Philips Nigeria Limited wanted to look better than it’s competition and stand out to it’s target market.
- Spur Growth: The Client wanted to grow their business online and Prospective clients who want roofing services and other companies looking for joint venture partnerships with roofing companies in Nigeria.
- Showcase Portfolio: The client needed a website where they can display their projects online and make it easy for clients to see them.
- Resource center: Ultimately, Lloyd Philips Nigeria LTD.’s website should be a useful resource for existing clients, potential new clients and possibly joint venture partners to get all the information they need to know more about the company.
Scope Of Work:
Website Design
Website Build & Testing
Website Management & Support
Website Hosting
Stock Photography Sourcing
Search Engine Optimization
The Process
The first step in the process is to define and understand the client’s challenge, then communicating it to our production team.
The Brief
Business Information: Collecting basic practice information (phone, e-mail, address, domain registrar, etc).
Strategy: Exploring his goals, motivations, frustrations, and concerns to formulate a strategy that would help to improve his image and visibility online.
Pages: Outlining the expected pages.
Integrations: Discussing potential third-party integrations required for his website. In this case, his answers to questions.
Direction: Gathering any preliminary design-related direction or requests and looking through websites for inspiration together to define further design direction.
Design
Going into the project the client had already prepared a logo, the company profile and some project pictures, He let us know that he was fine with a longer home page length, the type of stock photography he was partial to, and some websites that he like the design of.
With this our approach to the design process was to take these elements and combine all of them cohesively into a both beautiful and functional modern website. It would complement and enhance his image to present Lloyd Philips Nigeria Limited as an expert in his niche online.
SEO
Helping the client’s look better was important, but improving his SEO to spur growth for the company was also critical.
Competition for general terms like “roofing company in Nigeria” are highly competitive and filled with blogs and ofirms who have been around for a while and have incredibly strong authority within Google’s algorithm due to smart SEO practices.
As a business looking to set up a new website, it was important for client’s new website to to at least rank on the client’s own name. “Lloyd Philips Nigeria Limited”
After completing the brief, with this in mind we performed a level 1 Seo set up on the website, which allowed the company’s website rank.
Google Maps and Business Directories Listing
After the SEO was set up, we listed Lloyd Philips Nigeria Limited on 10 online directories and their office location on google Map.
This act achieves 3 things.
- Builds Credibility on the company’s name
- Helps establish an online presence for the company in and around it’s niche as a roofing contractor
- Ensures that potential clients would be able to find more details about the company, outside it’s own website.
Solution:
We designed a dynamic website, built from the ground up, with a custom design to convey the value that Lloyd Philips Nigeria Limited provides to its clients.
The website was be designed to:
- Allow Lloyd Philips Nigeria Limited Showcase their projects on a professional and modern custom designed pages.
- Allow potential clients and partners gather more information about Lloyd Philips Nigeria Limited’s services and see their recent projects.
- Encourage Potential clients and partners to request a proposal or quote from Lloyd Philips Nigeria Limited
- Give the potential clients and/or partners all the information they need while they are in research mode and entice them to reach out toLloyd Philips Nigeria Limited for business transactions or partnerships.
Additionally the following “behind the scenes” features will were built into the website:
- regular pings to Google, Yahoo and Bing
- Google analytics performance reporting
- high speed page loading
- anti-spam features on contact forms
- Search Engine optimization software to enable fast google page rankings.
- A Contact Form on the Contact Us Page
- Website Security and anti brute force/DDos attack Softwares
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